Sales Referral Generation and Referral Utilization

March 16, 2008

It’s not what you know it’s who you know - getting and using referrals

Sometimes the most direct way to get into the door is through someone else. Do you know how to get a referral? Do you know how to leverage a referral to get access? In this episode Joe and Mike discuss how to get and use referrals to get access to the right people and generate more sales.

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This weeks Master : Paul McCord, McCord & Associates.
Website http://www.mccordandassociates.com/ www.powerreferralselling.com

Paul is a sales trainer that is well known for training in the area of referrals. His best-selling book on referrals, Creating a Million Dollar a Year Sales Income: Sales Success through Client Referrals (John Wiley and Sons, 2007), is becoming recognized by many as the authoritative work on referrals.

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Sales Podcast Show Notes:

Announcement Jim Ullery our buddy is holding another PROFESSIONAL SELLING SKILLS class April 8, 9 & 10, 2008 in Albany, NY
Call Jim at 518-869-8600

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Listen to this weeks Sales Podcast

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