September 15, 2008
Face it, some of the most compelling sales messages don’t stick. How many times have you delivered a very compelling argument about why someone should buy your product or service only to find the message had fallen on deaf ears? How many times did you think given the facts the sale would be a “no brainer” for the buyer, but it wasn’t? Why do some sales messages just seem to die? The most compelling reasons for someone to buy from you can be lost if the message isn’t presented right. It’s not about the content being presented it’s about the context of the presention.
This series is based on the book “Made to Stick” by Chip and Dan Heath which is all about why some ideas survive and others die. Part two of this three part series on making your “sales message stick”! Joe and Mike discuss making your sales message emotional and how to use stories to make the message stick.
Listen to this weeks Sales Podcast
This week’s Master is: No Masters This week. Get The Book Make To Stick by:
Professor, Graduate School of Business, Stanford University
Consultant, The Aspen Instituteby
This week’s Show Notes: http://madetostick.com/
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