Made to Stick a Sales methodology Part 3

September 15, 2008

Stick it to them – Emotional and Stories.
Part 3 of a 3 part series on making sales messages stick.

Face it, some of the most compelling sales messages don’t stick. How many times have you delivered a very compelling argument about why someone should buy your product or service only to find the message had fallen on deaf ears? How many times did you think given the facts the sale would be a “no brainer” for the buyer, but it wasn’t? Why do some sales messages just seem to die? The most compelling reasons for someone to buy from you can be lost if the message isn’t presented right. It’s not about the content being presented it’s about the context of the presention.

This series is based on the book “Made to Stick” by Chip and Dan Heath which is all about why some ideas survive and others die. Part two of this three part series on making your “sales message stick”! Joe and Mike discuss making your sales message emotional and how to use stories to make the message stick.

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This week’s Master is: No Masters This week. Get The Book Make To Stick by:
Chip Heath
Professor, Graduate School of Business, Stanford University
Dan Heath
Consultant, The Aspen Instituteby

This week’s Show Notes: http://madetostick.com/

How to Start a Business from Scratch e-Book
http://www.sales-getter.com/

Cold Calling College—Live free preview call with The Queen of Cold Calling, Wendy Weiss

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